Meat

The international Muslim population is comprised of an estimated 1.6 billion people who follow a Halal diet as part of their religion (Carnegie Endowment for International Peace). According to research data from the World Halal Forum, the global Halal food market is worth an estimated US $635 billion. As per the Halal Industry Development Corporation of Malaysia, among all Halal products on a global scale, 10% is represented by meats (or US $63 billion), and 35% is processed food and non-alcoholic beverages..The global demand for Halal foods and meat is an increasingly important market as the Muslim population continues to gain economic influence, with the gross domestic product (GDP) of most Muslim countries growing faster than in the West. The magnitude and dynamics of this market present a promising base of consumers for food manufacturers.

Pakistan being the 5th largest livestock producer and traditionally having a 100% Halal meat value chain has a tremendous potential for significant growth in the Halal meat sector. To capitalize on this relative advantage and tap into the growing Halal sector, the Agribusiness Project (TAP) has devised a comprehensive strategy to assist the livestock sector using an integrated approach to initiate broad based economic impact to the sector with sustainable value additions. Interventions are focused on increasing availability of indigenous beef breeds, commercial feedlot systems, encourage up-gradation to modern processing facilities, international quality certifications for abattoirs, increased knowledge of carcass grading and awareness of classification and standard measures of meat quality.The activities are aimed to stimulate private sector investment and continue growth in the livestock sector long after the life of the project.

As a result of its interventions, the project aims to create approximately 900 new jobs, benefit 3,300 rural households, attract new private sector investment worth USD 3.96 million, increase value of incremental sales by USD 4.5 million and exports by USD 1.2 million.

Market Linkages

  • Develop Halal-Pak standards, certification services and certified auditors.
  • Undertake branding initiatives to create buyer awareness of Pakistani Halal and traceable meat.
  • Link village farmers with commercial feedlot farms &forward linkages with meat processors.
  • Organize international exposure visits to commercial feedlot feeding farms and feedlot finishing farms, as well as international marketing events.
  • Facilitate B2B links and provide international technical assistance and exposure on hygiene, value added cuts and enhanced packaging.

Technological Innovation

  • Provide technical and financial support to stakeholders of Meat Industry of Pakistan in production, certification and marketing.
  • Provide technical assistance to establish and upgrade farms to meet Global Gap Criteria for feedlot systems.
  • Improve and upgrade silage storage techniques for feedlot farms.
  • Introduce modern carcass breakdown into primal cuts.

Capacity Building

  • Collaborate with the University of Veterinary and Animal Sciences (UVAS) to develop standards for meat production.
  • A total of 30 Managers, 115 Workers and 57 Supervisors from Meat Industry have been trained in Karachi and Lahore under a three-tier training program in collaboration with UVAS.The Project’s International Carcass Specialist trained 50 participants on meat cuts for targeting meat export.
  • Provide technical and managerial Standard Operating Procedures (SOPs) to commercially raise buffalo calves for veal production.
  • 50 artificial insemination technicians (AITs) from KPK have been trained in a six-week training session organized in collaboration with the University of Agriculture Peshawar.